The college promotion company Kruue has launched a new mobile application that will inform students of sales and specials taking place at “Kruue approved” businesses.
Kruue is a networking organization that promotes businesses and events by selecting a board of students from the university to decide what should be promoted. The app is designed to give all students instant access to Kruue’s exclusive specials, according to Director of Merchant Affairs Paul Reed.
“Every student has access to these great specials and great deals that they wouldn’t otherwise have access to,” Reed said. “The specials are for everyone on campus.”
Reed said that the app will include a Quick Response (QR) scanner that will give students access to prizes and specials after scanning Kruue’s QR codes.
“If you scan, you’re going to win,” Reed said. “Our hope is that students will adapt to scanning and checking the app because there’s going to be information that’s pertinent to them.”
The app was designed by Zoomline, a Chicago based business that Reed said was “very large in the app world.”
Kruue’s Wright State Operations Manager J.B. Saul said that the new app was a step in a good direction for the business, and that it would further expand the organization at Wright State.
“I think it’s a much better step than what we’ve had in the past,” Saul said. “It’s going to be the next big thing.”
Kruue has made some changes within the organization beyond the app. They recently decided to accept open applications for positions with the organization, rather than exclusively handpicking members. Saul said that he wanted to diversify the Kruue representation at Wright State, and give back to the community.
“Changing things up is definitely my biggest priority,” Saul said. “I want everyone to feel that this is something that they can use, and to reach out.”
Saul also said that he thought Kruue would continue to expand and develop in the future.
“Kruue in the future is going to be big,” Saul said. “It’s going to be something that everyone’s going to be using.”
The mobile app launched on Feb. 18 and can now be downloaded through the Google Play store and the Apple App store. Kruue hosted a “Blue Carpet Party” last night at W.O. Wright’s to celebrate the app’s release, which featured the Chicago band Milk N’ Cookies.
