Google announced recently that they will be hiring 10,000 people to begin reviewing videos and comments that could violate YouTube policies.
The company is also planning to change its criteria on YouTube channels that can carry advertising with more restrictions.
The policy changes and newly-hired mediators come after the site had several incidents this year. Advertisements found near hate videos and profanity and violence were found in their kid friendly platform. Several popular channels were removed for the posts.
Advertisers were quick to pull their ads from the website following the incidents.
YouTube CEO Susan Wojcicki, CEO stated in a blog post that the company needs to put in more mechanisms to filter out content.
"We want advertisers to have peace of mind that their ads are running alongside content that reflects their brand's values. Equally, we want to give creators confidence that their revenue won't be hurt by the actions of bad actors," Wojcicki stated.
YouTube has also been using machine learning algorithm to remove videos, 150,000 of which have been removed from the website since June, according to a CNN report.
Many of the new hires are not just content reviewers. The company is also hiring for positions in engineering and policy specialists to work on their machine learning technology to maintain appropriate content.
