Dead Duolingo: When Brands Cater to Gen Z
Duolingo killed their mascot, Duo, then brought it back to life. This was all part of a huge marketing stunt that was most likely just to garner more attention for their app, Duolingo. Duolingo is not the first (or the last) modern company to pull a stunt like this. Looking back, you cannot help but wonder if Generation Z is in charge of marketing now, how much wackier can it really get?