Hair salons closed due to Coronavirus | Photo by Jessica Fugett | The Wright State Guardian
In a time where all non-essential doors are closed, many small businesses are taking a hit. Cosmetology is a booming industry in which both customers and stylists alike are now suffering.
What goes on behind ‘closed’ doors
“We are in almost constant communication trying to figure out our next move as far as reopening, rescheduling and how we can best prepare for a safe environment for us and our clients,” said Haven Salon Owner and Stylist Catie Tateman.
The stylists are checking in regularly with clients to maintain close-knit relationships.
“I think it’s very hard for stylists to not be working currently because not only does that mean absolutely no income, but we love our jobs and clients, it’s totally a part of our every day to be around people to now being in isolation, it’s a huge culture shock,” said Tateman.
What happens next
Renee Vandeventer works in a suite-style salon as a self-employed stylist at Salon Lofts in Beavercreek, Ohio.
“It was inevitable that salons would be closing, knowing it would be just a matter of time. For one, getting your hair done is really a luxury, some will argue it is essential,” said Vandeventer. “Two, there is no way to social distance ourselves from the client.”
Some stylists closed for safety before the official order while others implemented more strict safety measures, according to Vandeventer. “I know we all had high anxiety of whether to close up shop or not. The fear of pausing or losing your livelihood with all the expenses was very daunting,” she said. “Obviously, when you’re self-employed you are your own help. You are your own bank.”
Vandeventer has cut back on expenses and fell back on her savings at this time. Small business owners are still waiting to receive self-employed benefits, but the stimulus check provided a temporary cushion.
“We were very, very grateful for Salon Lofts to help their tenants and waive rent fees,” said Vandeventer. “This was a tremendous relief and so grateful they were able to do this for us. For others in this industry, it has been different situations for every type of salon.”
Alternative options
“I personally did not partake in offering at-home color kits or offer gift cards for future services. This has been a huge debate in our industry,” said Vandeventer. “There are only three states you are allowed to sell color kits: Ohio, California and Texas. However, some companies have legalities where you are not able to do this.”
Vandeventer has received a lot of requests to cut and color during the mandated closings but she is following the rules. She is telling clients to just hold out on services.
“As a licensed professional by the State of Ohio, we are not allowed to do hair. If you were caught or reported you would lose your license and be fined,” said Vandeventer.
Jessica Fisher, owner of Salon Lola, made the decision to close her business in Beavercreek before the order came out.
“I made a personal business decision to close the salon before the governor made the announcement that salons would have to close. I had a feeling that the decision was headed that direction and wanted to control the outcome as much as possible,” said Fisher.
Fisher has stayed in touch with clients through social media and various ways online. She has advised them to book multiple appointments over the next few months so that they have back-ups in place.
Salon Lola is selling gift cards as well and offers an online shop for products to be shipped.
“We are beyond blessed to have the most generous clients around us,” said Fisher.
According to Fisher, there are several ways to continue to support local businesses:
- Purchasing products and gift cards
- Writing reviews
- Referring others
- Interacting with social media content
Getting back to work: is it time?
Licensed cosmetologist Randi Gaines started off with taking extra precautions with cleaning. In her line of work, she will typically wear a mask with every client anyways. Gaines specialized in eyebrow maintenance and eyelash extensions.
“I got rid of any linens that might be porous. I closed my doors down a week before I was told to shut down. I was nervous and I didn’t want to risk possibly spreading anything unknowingly,” said Gaines.
Gaines has been selling gift cards to clients to supplement a small amount of income for the time being, but that only gets her so far while she still has to pay for booth rent.
“Although I really want to get back to work, I’m not ready. I don’t think it’s safe yet. If we are allowed to open in May I don’t think I’ll be opening,” said Gaines.
Gaines has kept in touch with clients while being off and is grateful for their support. As May inches closer, she is realizing that the crisis will likely last longer than planned.
“Some things I cannot service while using gloves. I need to do some brainstorming for [if] it does come to this,” said Gaines.
Every salon is in a different scenario. While customers are known for relying on their stylists, now the tables have turned as the workers deal with their income being compromised due to coronavirus.
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