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The latest report on gen Z research conducted

Photo by Soham Parikh | The Wright State Guardian

Photo by Soham Parikh | The Wright State Guardian


The latest report on Generation Z and voting research conducted by Dr. Corey Seemiller and Meghan Grace has recently been published. Seemiller is an associate professor at Wright State University. Meghan Grace is a generational researcher.

The recent report includes an introduction to the study, party identification and political ideologies of Generation Z, issues Generation Z believes candidates should focus on, what sources of political news Generation Z use, Generation Z’s motivation to vote, and voting intentions of Generation Z, according to the study.

There are 34 states represented in the study. 88.06% of participants reported to be college students. 46.16% identified as men, 50.67% identified as women, 3.16% identified as transgender, other, or prefer not to answer. 75% reported to be White, 6.53% reported to be Hispanic, 6.42% reported to be Black, 3.54% reported to be Asian, 1.88% reported to be American Indian, and 5.42% chose other or prefer not to answer, according to the overall demographics of the study. 

“It was important for us to really delve deep into the thoughts, feelings, and perspectives of Generation Z when it comes to voting, rather than just saying to young people, ‘go vote,’” said Seemiller. “By reflecting on Gen Zers’ own words and politics, we were able to put together a research report that offers insight to help support Gen Z in getting to the polls.”

Generation Z includes people born between 1995 and 2010. Seemiller and Grace focus on the differences between Generation Z and other generations, specifically about voting habits and politics. Generation Z differs from other generations as they are characterized as entrepreneurial, responsible, and innovative. Many Generation Z and young people identify as independent on the political scale, according to The Gen Z Hub. 

This report was a collaboration between The Gen Z Hub and Ologie.

Ologie is a marketing and branding agency. The report follows up on political opinions and Generation Z’s views on voting. The Gen Z Hub is Seemiller and Grace’s website which compiles their research, books, and other projects. 

Natalie Cunningham

Former News Reporter

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