Ariana Grande | Kim Erlandsen
Vocal sensation Ariana Grande is releasing a new beauty line called “r.e.m. beauty” and it is set to release soon.
The new beauty line is said to include multiple makeup products and reflect her different musical eras with imagery of space-themed lipsticks.
r.e.m. beauty products
The new beauty line does not have a lot of released information yet, but what has been shown is quite exciting. The line has its own Instagram account and one of its posts revealed that “chapter 1” of the line includes lip stains, plumping glosses, lip liners, and false eyelashes.
There are also four other products releasing in chapter 1, but they are playfully blurred out in the photo. The Instagram account also teases an eyeshadow palette called “midnight shadows” which features deep, cool-toned colors.
References to Grande’s music
Creating a beauty/makeup line provides the perfect opportunity to incorporate musical themes or tones within it as a musician and Grande utilizes this concept beautifully. Her recent promotional photo shows her holding a large lipstick weapon and wearing an ensemble that alludes to space.
The look clearly pays homage to her music video look from her 2014 smash hit “Break Free.” This concept strategically pays tribute to her previous song while also giving her audience an insight into what the new lipsticks will look like. The actual name of her company, r.e.m. beauty, refers to her song “R.E.M” off of her 2018 album “Sweetener.”
Analyzing her color choices and images for the company further, she also uses light blue folders to tease her different “chapters” and a light blue TV she is stuck in, aligning with her light blue theme for her most recent 2020 album “Positions.”
Other recent celebrity beauty lines
Many other celebrities have created their own makeup/beauty lines in the past year. One of the most notable is Rare Beauty by Selena Gomez. She released her line back in September 2020 and has received wonderful reviews on her wide range of natural, glowy products.
Other celebrity makeup lines that have been released within the past year include Halsey’s about-face, Alicia Keys’ Keys Soulcare and Jennifer Lopez’s JLo Beauty. Of course, one of the most successful celebrity makeup lines is Rihanna’s Fenty Beauty, which she released back in 2017.
